“Women’s necessities are different from men’s,” Najafi said. “For example, a woman goes shopping, takes children to school - so this car is going to have some visual distinctions that will separate it from other cars. It will be more beautiful. Cheerful and attractive colours will be used - for example red. A series of decoration pieces will be added to the interior, on the dashboard for example. What’s important for women is that the car should be comfortable and handle well.”
http://www.guardian.co.uk/world/2008/oct/07/iran.gender